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About Us


Our Company.....

Hook-Eze Pty Ltd Australia has been around for a little over a decade and we have already taken the fishing industry by storm! Global head office is located in beautiful sunny Queensland, Australia.

Our mission…

Hookeze Australia mission is to design, manufacture & supply the world with new & innovative products that are of the highest quality at affordable prices.

Meet one of our American agents... 

Jerry and Ross BainJerry Lastella amd Luanna Lastella loved the product so much they became USA agents for the product in 2010.

Contact Jerry if you would like more information about his American business. 

Would you like to become a distributor in another region?

If you are interesting in distributing this Great little Aussie invention, please contact our Australian Head Office click here to contact Australian Operations if you would like to discuss an exclusive distribution contract for territories outside of inside the USA then please contact us we would welcome the oppurtunity to talk with you.   

Meet the Australian Head Office Team…


Ross Bain - Director & Inventor

Ross has been 'inventing' since his early youth and has vast knowledge & experience in several areas of design & manufacture, particularly with plastic extrusion and plastic injection moulded products. Being a father of three children, Ross's main focus is safety and he is very stringent with all levels of manufacture & Quality Control.When not 'inventing' or demonstrating Hook-Eze at Special Shows & Events, Ross loves nothing more than to take the family out in the kayaks and flick a few lures at his favourite local fishing spot.



Majella head shot

Majella Gee - Managing Director & Head of Sales & Marketing 

Majella's expertise is Sales, spending most of her life in Retail Management. After meeting and falling in love with Ross, she helped establish the Company and build it to where it is today. She currently manages all areas within the Company and has extensive knowledge of all levels of design & manufacture.

When not in the office or busy with the children, Majella enjoys paddling around in the kayak taking photos of wildlife and throwing in the occasional line. 


Gavan Bright - IT webmaster Australia and USA store

Over 15 years experience in web design, specialising in screen based design with HTML/CSS, PHP and Javascript. Working with clients’ projects from private landowner sales, cafes, bed and breakfast, Hotel accommodation. For each client I work out the best communication strategy in order to communicate the client’s goals. My strong design skills leverage the most current theories on usability and accessibility if the project is web design. When using new media I seek out the best alternative communication methods for my clients marketing spend. Building social media Facebook applications with HTML, CSS and PHP to maximise the clients social reach.I joined Hookeze because I went to school with Majella, and well I just love smart people and handy little devices such as this hook tying device.

Toni Maree

Toni Moscrop - Administration & Research Assistant

Toni is our latest addition to the Hook-Eze team taking on the role of Administration & Research Assistant and not only does she know her way around the office, she certainly knows her stuff when it comes to fishing & camping!

Whilst living in North Queensland for the last 15 years, Toni regularly enjoyed fishing & camping alongside the local wildlife in a range of locations from Mackay to Weipa. Whether the crocodiles were swimming alongside the fishing boat or serenading her off to sleep with their mating calls as she camps in a swag by an open fire, Toni is at home in the great outdoors. She loves the excitement of landing a big fish; even if it means sometimes sharing it with a shark, which up in Weipa often get half your catch before you can even brag about the size of it!


We believe in our products, and we believe in building long-term relationships that bring real benefits and solid commissions to our wholesellers. Sign up now and start capitalizing on your business earning power!

Would you like to know more about our wholesale business, then fill in the Contact Us form and speak directly with the Australian Manufacturer. 

Our Agent does not have rights to arrange distribution deals, please contact us today directly in Australia.

Hook-Eze Pty Ltd
PO Box 2039

Local call (Australia only): 1300 887 614
International Ph: +61 7 3281 9867

Web: http://www.hookeze.com.au 
Twitter: hookeze
facebook: https://www.facebook.com/pages/Hook-EzeTakes-the-PRICKS-out-of-Fishing/110255662319754